From Corporate to Social Media

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The book offers a critical examination of Corporate Social Responsibility (CSR) within the media and communication industries, highlighting the discrepancies between corporate interests and social obligations. It scrutinizes both academic theories and real-world practices, urging readers to consider the complex social responsibilities that influence commercial media today. By advocating for a vision that transcends corporate boundaries, it aims to inspire the development of genuinely social media that prioritizes public good over profit.