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Více o knize
The book offers an in-depth analysis of over 1,600 presidential television spots from campaigns spanning 1952 to 1996, examining both primary and general elections. Utilizing the Functional Theory of Political Campaign Discourse, it categorizes themes into acclaims, attacks, and defenses, further breaking them down by topics such as policy and character. The analysis highlights contrasts between Republican, Democratic, and third-party ads, as well as differences among incumbents, challengers, and candidates' standings in the races.
Nákup knihy
Seeing Spots, William Benoit
- Jazyk
- Rok vydání
- 1999
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Seeing Spots
- Podtitul
- A Functional Analysis of Presidential Television Advertisements, 1952-1996
- Jazyk
- anglicky
- Autoři
- William Benoit
- Vydavatel
- Praeger
- Rok vydání
- 1999
- Vazba
- pevná
- Počet stran
- 252
- ISBN13
- 9780275966454
- Kategorie
- Politologie / Politika
- Anotace
- The book offers an in-depth analysis of over 1,600 presidential television spots from campaigns spanning 1952 to 1996, examining both primary and general elections. Utilizing the Functional Theory of Political Campaign Discourse, it categorizes themes into acclaims, attacks, and defenses, further breaking them down by topics such as policy and character. The analysis highlights contrasts between Republican, Democratic, and third-party ads, as well as differences among incumbents, challengers, and candidates' standings in the races.