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Více o knize
Exploring the pervasive nature of brands, this book delves into their various forms and impacts on everyday life. It examines how brands infiltrate different environments, from urban settings to personal spaces, and encourages readers to consider the deeper meanings and implications of branding in society. Through insightful analysis, it invites a critical reflection on the role brands play in shaping perceptions and experiences.
Nákup knihy
Brands, Celia Lury
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Brands
- Podtitul
- The Logos of the Global Economy
- Jazyk
- anglicky
- Autoři
- Celia Lury
- Vydavatel
- Routledge
- Rok vydání
- 2004
- Vazba
- pevná
- Počet stran
- 208
- ISBN13
- 9780415251822
- Kategorie
- Společenské vědy, Podnikání a ekonomie
- Anotace
- Exploring the pervasive nature of brands, this book delves into their various forms and impacts on everyday life. It examines how brands infiltrate different environments, from urban settings to personal spaces, and encourages readers to consider the deeper meanings and implications of branding in society. Through insightful analysis, it invites a critical reflection on the role brands play in shaping perceptions and experiences.