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The book explores the evolution of public diplomacy in the context of America's wartime strategies, tracing its roots back to the Revolutionary War while highlighting its modern significance post-September 11. It addresses the challenges posed by the United States' negative global image and the critical role of communication in reshaping perceptions. The increasing prominence of public diplomacy among practitioners and the general public reflects a growing recognition of its importance in international relations and image management.
Nákup knihy
Public Diplomacy in a Changing World, Geoffrey Cowan, Nicholas J. Cull
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Public Diplomacy in a Changing World
- Jazyk
- anglicky
- Autoři
- Geoffrey Cowan, Nicholas J. Cull
- Vydavatel
- Sage Publications, Inc
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 322
- ISBN13
- 9781412966870
- Kategorie
- Politologie / Politika
- Anotace
- The book explores the evolution of public diplomacy in the context of America's wartime strategies, tracing its roots back to the Revolutionary War while highlighting its modern significance post-September 11. It addresses the challenges posed by the United States' negative global image and the critical role of communication in reshaping perceptions. The increasing prominence of public diplomacy among practitioners and the general public reflects a growing recognition of its importance in international relations and image management.