Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.

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The automotive industry is undergoing unprecedented changes, with electric vehicles poised to compete with traditional internal combustion engines by the decade's end. Urbanization and evolving mobility demands are reshaping market dynamics, prompting countries to favor electric over conventional cars. As profits shift to new markets and segments, established companies must adapt their strategies to maintain market share and access future profit opportunities in this transformative landscape.