Analysis of Service Quality Using Servqual Model

Více o knize

Focusing on the SERVQUAL model, this book guides young readers in evaluating the quality of institutions across various fields. As a globally recognized research tool, the SERVQUAL model analyzes service quality through ten key dimensions. Developed in the mid-1980s by Zeithaml, Parasuraman, and Berry, it provides a structured approach for assessing and improving service standards, making it essential for anyone interested in understanding institutional effectiveness.