Strategic management. Analysis of a potential merge between two hidden champions

The paper examines the strategic considerations for a potential merger between two fictional companies, Natura Corporation and Wasserspiel GmbH & Co. KG. By conducting a SWOT analysis, it explores the strengths, weaknesses, opportunities, and threats facing each company. The analysis aims to provide insights into the strategic options available for a successful merger, highlighting the importance of understanding both organizations' positions in the market.