Customer's Behaviour towards Public & Private Banks in Pakistan

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Focusing on the consumer behavior of banking customers in Pakistan, this book explores the effects of liberalization and privatization in the banking sector. It examines how the competitive landscape, influenced by both domestic and foreign banks, shapes customer decision-making, expectations, and perceptions. The research offers valuable insights into the priorities of banking customers in both public and private sectors, enhancing the understanding of market dynamics in the Pakistani banking industry.