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Parametry
- Počet stran
- 240 stránek
- Čas čtení
- 9 hodin
Více o knize
The book explores the deep connections between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into under-researched areas of the profession, particularly the effects on workers who craft emotional displays to foster trust and manage client relationships. Through this lens, it examines the complexities and implications of emotional labor within the public relations field.
Nákup knihy
Public Relations as Emotional Labour, Liz Yeomans
- Jazyk
- Rok vydání
- 2021
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Public Relations as Emotional Labour
- Jazyk
- anglicky
- Autoři
- Liz Yeomans
- Vydavatel
- Routledge
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 240
- ISBN13
- 9781032178011
- Kategorie
- Společenské vědy, Dějiny / Historie, Podnikání a ekonomie, Politologie / Politika, Marketing a PR
- Anotace
- The book explores the deep connections between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into under-researched areas of the profession, particularly the effects on workers who craft emotional displays to foster trust and manage client relationships. Through this lens, it examines the complexities and implications of emotional labor within the public relations field.