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Corporate Communication

Critical Business Asset for Strategic Global Change

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250 stránek

Více o knize

Focusing on corporate communication as an essential business asset, this volume explores its role amidst global changes. It addresses key communication needs throughout organizational lifecycles, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, competition, ethical decision-making, political actions, and employee engagement. The analysis provides insights into effectively managing communication in various critical scenarios.

Parametry

ISBN
9781433119262
Nakladatelství
Peter Lang

Kategorie

Varianta knihy

2014, pevná

Nákup knihy

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