Media Consumption in Malaysia

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Exploring the intricate cultural nuances of Malaysia, this book delves into the behaviors of diverse consumer groups, including Chinese, Indian, Indigenous, and Malay citizens. It examines their interactions with participatory and promotional media, using malls as a metaphor for media engagement. The analysis is framed through Heidegger's hermeneutics, offering a philosophical perspective on consumption and audience behavior in a multi-cultural context.