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Parametry
- Počet stran
- 480 stránek
- Čas čtení
- 17 hodin
Více o knize
Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.
Nákup knihy
Marketing Data Science, Thomas Miller
- Jazyk
- Rok vydání
- 2015
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- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Data Science
- Podtitul
- Modeling Techniques in Predictive Analytics with R and Python
- Jazyk
- anglicky
- Autoři
- Thomas Miller
- Vydavatel
- Pearson Education
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 480
- ISBN13
- 9780133886559
- Kategorie
- Podnikání a ekonomie, Technika / Strojírenství
- Anotace
- Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.