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Storytizing
Autoři
Více o knize
Leaders can leverage advanced tools to gain insights into the dissemination of brand messages and the influencers behind them. The book emphasizes the importance of identifying key customers and emerging trends that contribute to shaping a brand's narrative, enhancing strategic decision-making for firms.
Nákup knihy
Storytizing, Bob Pearson
- Jazyk
- Rok vydání
- 2018
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Storytizing
- Jazyk
- anglicky
- Autoři
- Bob Pearson
- Vydavatel
- Indent Publishing
- Rok vydání
- 2018
- Vazba
- pevná
- Počet stran
- 202
- ISBN13
- 9780692598146
- Kategorie
- Podnikání a ekonomie
- Anotace
- Leaders can leverage advanced tools to gain insights into the dissemination of brand messages and the influencers behind them. The book emphasizes the importance of identifying key customers and emerging trends that contribute to shaping a brand's narrative, enhancing strategic decision-making for firms.