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Více o knize
CEOs today struggle with media relations, facing intense scrutiny that damages their companies' reputations and impacts revenue. This book explores the communication challenges leaders encounter and offers insights on effectively managing media interactions to protect both image and financial performance. It highlights the critical need for strategic communication in the modern business landscape.
Nákup knihy
Manage the Media: Don't Let the Media Manage You, William J. Holstein
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Manage the Media: Don't Let the Media Manage You
- Jazyk
- anglicky
- Autoři
- William J. Holstein
- Vydavatel
- Harvard Business Review Press
- Rok vydání
- 2008
- Vazba
- pevná
- Počet stran
- 103
- ISBN13
- 9781422121481
- Kategorie
- Podnikání a ekonomie, Marketing a PR
- Anotace
- CEOs today struggle with media relations, facing intense scrutiny that damages their companies' reputations and impacts revenue. This book explores the communication challenges leaders encounter and offers insights on effectively managing media interactions to protect both image and financial performance. It highlights the critical need for strategic communication in the modern business landscape.