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Více o knize
Focusing on cross-cultural management within multinational enterprises, the book highlights how cultural differences affect knowledge transfer between corporate units. It emphasizes the importance of enhancing the capabilities and beliefs of individual employees over merely upgrading technology to improve international business practices.
Nákup knihy
Multinationals and Cross-Cultural Management, Parissa Haghirian
- Jazyk
- Rok vydání
- 2010
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