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Parametry
- Počet stran
- 286 stránek
- Čas čtení
- 11 hodin
Více o knize
The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the resilience of media companies in the face of legislative efforts to limit language mixing, illustrating the ongoing tension between cultural preservation and global marketing strategies.
Nákup knihy
Marketing Identities Through Language, E. Martin
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Identities Through Language
- Podtitul
- English and Global Imagery in French Advertising
- Jazyk
- anglicky
- Autoři
- E. Martin
- Vydavatel
- Springer Nature Singapore
- Rok vydání
- 2005
- Vazba
- pevná
- Počet stran
- 286
- ISBN13
- 9781403949844
- Anotace
- The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the resilience of media companies in the face of legislative efforts to limit language mixing, illustrating the ongoing tension between cultural preservation and global marketing strategies.