Introduction to Social Research: Quantitative and Qualitative Approaches

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The book provides a comprehensive overview of the social research process, emphasizing the alignment of research questions with suitable methodologies. It encompasses qualitative, quantitative, and mixed methods, offering clear explanations of the principles behind social research. With a focus on practical application, it guides readers through each stage, from developing research questions to effectively presenting findings. This new edition aims to enhance understanding and skills in conducting social research.