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Více o knize
Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.
Nákup knihy
The importance of customer relationship management in the automotive supply industry, Michael Schäfer
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The importance of customer relationship management in the automotive supply industry
- Jazyk
- anglicky
- Autoři
- Michael Schäfer
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 72
- ISBN13
- 9783638709156
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.