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The importance of customer relationship management in the automotive supply industry

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72 stránek

Více o knize

Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.

Parametry

ISBN
9783638709156
Nakladatelství
GRIN Verlag

Kategorie

Varianta knihy

2007, měkká

Nákup knihy

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