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CRM and the Australian food retail industry
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The report provides an in-depth analysis of Customer Relationship Management (CRM) in the Australian food retail industry, highlighting the importance of customer retention over acquisition. It evaluates various CRM tools currently in use and compares the strategies of leading organizations to identify the most effective approaches. Additionally, the report addresses the challenges faced by the industry in implementing successful CRM practices, offering insights into potential improvements for enhancing customer relations.
Nákup knihy
CRM and the Australian food retail industry, Peter Schulz-Hageleit
- Jazyk
- Rok vydání
- 2008
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- CRM and the Australian food retail industry
- Jazyk
- anglicky
- Autoři
- Peter Schulz-Hageleit
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2008
- Vazba
- měkká
- ISBN13
- 9783640143276
- Kategorie
- Podnikání a ekonomie
- Anotace
- The report provides an in-depth analysis of Customer Relationship Management (CRM) in the Australian food retail industry, highlighting the importance of customer retention over acquisition. It evaluates various CRM tools currently in use and compares the strategies of leading organizations to identify the most effective approaches. Additionally, the report addresses the challenges faced by the industry in implementing successful CRM practices, offering insights into potential improvements for enhancing customer relations.