The Research on Chinese Third-Party Logistics Services

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The book explores the burgeoning role of third-party logistics (3PL) within the global logistics sector, emphasizing its potential for competitive advantage and outsourcing. It addresses the gap in academic literature regarding the utilization of 3PL services and information systems in the Chinese logistics industry. By introducing a new success metric focused on customer intentions, the research offers both theoretical insights for academics and practical guidance for logistics service providers, making it particularly beneficial for professionals in logistics marketing.