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Lasting Lessons from the Corner Office

Essential Wisdom from the Twentieth Century's Greatest Entrepreneurs

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320 stránek

Více o knize

Exploring the journeys of iconic CEOs, the book reveals how personal stories and pivotal moments shaped their success. It examines Ray Kroc's innovative strategies for McDonald's amidst competition, Walt Disney's transformative experiences in his early career, and Estée Lauder's keen business acumen in the cosmetics market. Additionally, it highlights Thomas Watson, Jr.'s bold decision to invest in computing despite family skepticism. These narratives illustrate how overcoming challenges and seizing opportunities can lead to remarkable achievements in business.

Parametry

ISBN
9780061197635
Nakladatelství
HarperBusiness

Kategorie

Varianta knihy

2009, měkká

Nákup knihy

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