The Bald Truth

Focusing on the innovative strategies behind his success, David Falk, a leading basketball superagent, reveals how he negotiated groundbreaking contracts for NBA legends like Michael Jordan and Alonzo Mourning. With a record of representing numerous first-round draft selections and All-Stars, he shares insider insights into his transformative role in shaping the NBA's salary structure and branding top players. Falk's experiences highlight the evolution of basketball into a multibillion-dollar industry, providing a unique perspective on sports management and marketing.