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Více o knize
This textbook uniquely combines relationship marketing with customer relationship management (CRM), offering a comprehensive approach to these interconnected fields. Featuring case studies from various countries, it bridges theoretical concepts with real-world applications, making it a valuable resource for understanding global marketing practices.
Nákup knihy
Strategic Customer Management, Adrian Payne, Pennie Frow
- Jazyk
- Rok vydání
- 2018
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Strategic Customer Management
- Jazyk
- anglicky
- Autoři
- Adrian Payne, Pennie Frow
- Vydavatel
- Cambridge University Press
- Rok vydání
- 2018
- Vazba
- pevná
- Počet stran
- 546
- ISBN13
- 9781107014961
- Kategorie
- Podnikání a ekonomie
- Anotace
- This textbook uniquely combines relationship marketing with customer relationship management (CRM), offering a comprehensive approach to these interconnected fields. Featuring case studies from various countries, it bridges theoretical concepts with real-world applications, making it a valuable resource for understanding global marketing practices.