Knihu momentálně nemáme skladem
Relationship Marketing and CRM in Indian Retail Banking
Lessons from India's Best CRM-savvy Banks
Autoři
Více o knize
Focusing on the pluralism of marketing practices, this study explores the validity of CRM in Indian retail banking. It identifies 29 best practices that can guide organizations in effective CRM deployment. The research evaluates how well these practices are implemented across the sector, highlighting 8 banks with exemplary execution. Additionally, it investigates the correlation between the use of these practices and customer loyalty among high and medium relationship value clients, offering valuable insights for both academics and industry professionals.
Nákup knihy
Relationship Marketing and CRM in Indian Retail Banking, Kallol Das
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Relationship Marketing and CRM in Indian Retail Banking
- Podtitul
- Lessons from India's Best CRM-savvy Banks
- Jazyk
- anglicky
- Autoři
- Kallol Das
- Vydavatel
- LAP LAMBERT Academic Publishing
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 384
- ISBN13
- 9783845430058
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the pluralism of marketing practices, this study explores the validity of CRM in Indian retail banking. It identifies 29 best practices that can guide organizations in effective CRM deployment. The research evaluates how well these practices are implemented across the sector, highlighting 8 banks with exemplary execution. Additionally, it investigates the correlation between the use of these practices and customer loyalty among high and medium relationship value clients, offering valuable insights for both academics and industry professionals.