Přes Balíkovnu doručujeme za 49 Kč

Knihobot
Knihu momentálně nemáme skladem

Essentials of Marketing Research

Autoři

Více o knize

Focusing on a practical approach to marketing research, this book provides a comprehensive overview of various topics essential for solving business challenges. It emphasizes qualitative research, sample size guidelines, and literature reviews, while also introducing modern techniques like structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM). The authors leverage their extensive market research experience to equip students with the necessary tools and skills for maximizing business opportunities.

Parametry

ISBN
9780078112119
Nakladatelství
McGraw Hill LLC

Kategorie

Varianta knihy

2016, měkká

Nákup knihy

Jakmile ji vyčmucháme, pošleme vám e-mail.