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Hunting for Airport Revenue Optimization
Facing New Challenges in Airport Retail Development Using the Example of Copenhagen Airport
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Více o knize
Focusing on the challenges and trends in airport retail, this thesis examines Copenhagen Airport as a case study. It highlights the increasing cost pressures faced by European airports and the necessity for operators to explore new revenue sources, particularly within the non-aviation sector. The research identifies travel retail as a significant opportunity for profitability, yet it also uncovers hurdles such as competition from airline retail and online sales that complicate the landscape for airport retailers.
Nákup knihy
Hunting for Airport Revenue Optimization, Sebastian Wagner
- Jazyk
- Rok vydání
- 2015
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Hunting for Airport Revenue Optimization
- Podtitul
- Facing New Challenges in Airport Retail Development Using the Example of Copenhagen Airport
- Jazyk
- anglicky
- Autoři
- Sebastian Wagner
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 132
- ISBN13
- 9783656859147
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the challenges and trends in airport retail, this thesis examines Copenhagen Airport as a case study. It highlights the increasing cost pressures faced by European airports and the necessity for operators to explore new revenue sources, particularly within the non-aviation sector. The research identifies travel retail as a significant opportunity for profitability, yet it also uncovers hurdles such as competition from airline retail and online sales that complicate the landscape for airport retailers.