Realizing the Distinctive University

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Focusing on the necessity of a strong institutional vision in American higher education, the author challenges the prevailing emphasis on branding and commercialization. Drawing from the history of German universities, he contrasts entrepreneurial values with corporate management models, advocating for a unique mission within American Catholic universities. Roche's insights, rooted in his experience as a former dean, provide a framework for transforming vision into actionable strategies, emphasizing the importance of culture and values in educational institutions.