Pitching for Lawyers: Using Marketing Communications Techniques to Improve Your Win Ratio

Focusing on enhancing pitching and tender responses, this report provides practical strategies and a structured process. It addresses common pitfalls, audience analysis, effective messaging and tone, persuasion techniques, and the nuances of research in pitching. Additionally, it explores visual differentiation and cross-border pitching, enriched by feedback and case studies from experienced in-house lawyers and partners, highlighting both poor and exemplary pitches.