Exceptionalize It!

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Exceptionalism is crucial in today's competitive landscape, where meeting basic expectations is insufficient. This manifesto challenges individuals and organizations to strive for excellence, emphasizing that customers and managers demand outstanding performance. It serves as a wake-up call to reject mediocrity and continuously evaluate one's commitment to exceptionalism. By reflecting on personal and organizational achievements, readers are encouraged to confront the uncomfortable truth of their performance and ask themselves if they truly stand out in their field.