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Více o knize
Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.
Nákup knihy
Customer Lifetime Value, V. Kumar
- Jazyk
- Rok vydání
- 2008
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