International Brand Expansion of Aldi

Více o knize

The analysis focuses on Aldi's potential entry into the Finnish market, utilizing PESTEL, Porter's Five Forces, and SWOT frameworks. It identifies significant barriers such as high competition and low brand recognition, alongside opportunities stemming from rising prices and Finnish consumers' price sensitivity. The research suggests that Aldi's discount model could thrive in Finland by tailoring its approach to align with local cultural preferences, indicating a feasible path for successful market adaptation.