Knihu momentálně nemáme skladem
Parametry
Kategorie
Více o knize
The focus of this seminar paper is a case study on the VW Phaeton's launch, highlighting Volkswagen's challenges in meeting sales forecasts since its introduction in May 2002. The analysis delves into the financial difficulties the company faced, examining the strategic marketing decisions and implications of the luxury car market. It reflects on the broader context of offline and online marketing strategies within the automotive industry, providing insights into Volkswagen's performance and the lessons learned from this high-profile case.
Nákup knihy
Branding, Positioning and Segmentation at Volkswagen, Volker Schmid
- Jazyk
- Rok vydání
- 2011
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Branding, Positioning and Segmentation at Volkswagen
- Jazyk
- anglicky
- Autoři
- Volker Schmid
- Vydavatel
- GRIN Verlag
- Vydavatel
- 2011
- Vazba
- měkká
- ISBN13
- 9783640914456
- Kategorie
- Podnikání a ekonomie
- Anotace
- The focus of this seminar paper is a case study on the VW Phaeton's launch, highlighting Volkswagen's challenges in meeting sales forecasts since its introduction in May 2002. The analysis delves into the financial difficulties the company faced, examining the strategic marketing decisions and implications of the luxury car market. It reflects on the broader context of offline and online marketing strategies within the automotive industry, providing insights into Volkswagen's performance and the lessons learned from this high-profile case.