The PESTEL. Analysis through the example of Toyota Motor

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Focusing on Toyota Motor Corporation, this seminar paper explores its mission, vision, and product range while reflecting on Hiroshi Okuda's aspiration for the company to gain global admiration. The analysis employs the PESTEL framework, specifically examining its limitations and applying it to Toyota's operations in Germany. The paper culminates in an overall assessment of the findings, providing strategic recommendations for the company's future direction. It aims to evaluate whether Toyota's goals of strength and respect have been realized in the global market.