Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings

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This book introduces a groundbreaking method for strategic planning that equips managers to navigate uncertainty and leverage it for profit. Authored by a strategic decision-making expert, it covers a holistic framework that encompasses external scenarios, essential success factors, real options, and practical implementation strategies. By combining these elements, it aims to enhance decision-making capabilities in unpredictable environments.