Text Analysis of Chinese Tourists Negative Comments On Thai Restaurant

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Focusing on the dissatisfaction of Chinese tourists with Thai restaurants in Chiang Mai, the book analyzes online complaints to identify key issues. As independent travel gains popularity among Chinese visitors seeking authentic culinary experiences, the study utilizes data from the Dianping app to uncover the root causes of dissatisfaction. By employing text analysis, the author creates a knowledge manual aimed at restaurant owners, providing insights to enhance customer satisfaction and improve the dining experience for future visitors.