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Více o knize
The book critically examines the evolving nature of consumption, integrating traditional theories with contemporary research across social sciences and disciplines like marketing and business. It offers a thorough analysis of key themes, drawing on both theoretical frameworks and empirical studies to provide a comprehensive understanding of consumer behavior. This updated edition serves as an essential resource for students and professionals seeking insights into the complexities of consumption in today's society.
Nákup knihy
The World of Consumption, Ben Fine
- Jazyk
- Rok vydání
- 2002
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The World of Consumption
- Podtitul
- The Material and Cultural Revisited
- Jazyk
- anglicky
- Autoři
- Ben Fine
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2002
- Vazba
- měkká
- Počet stran
- 328
- ISBN13
- 9780415279451
- Kategorie
- Podnikání a ekonomie
- Anotace
- The book critically examines the evolving nature of consumption, integrating traditional theories with contemporary research across social sciences and disciplines like marketing and business. It offers a thorough analysis of key themes, drawing on both theoretical frameworks and empirical studies to provide a comprehensive understanding of consumer behavior. This updated edition serves as an essential resource for students and professionals seeking insights into the complexities of consumption in today's society.