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The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

Autoři

242 stránek

Více o knize

Exploring the psychology behind consumer purchasing decisions, this book delves into the importance of creating memorable experiences that foster brand loyalty. It emphasizes the need for companies to go beyond merely selling products and services, highlighting strategies to enhance customer engagement and encourage repeat business through the experience effect.

Parametry

ISBN
9780814437599
Nakladatelství
AMACOM

Kategorie

Varianta knihy

2010, měkká

Nákup knihy

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