Winning in Asia: Strategies for Competing in the New Millennium

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The book examines the evolving landscape of the Asian economy, highlighting a shift from export reliance to a growing local market. It addresses the transition from national competition to cross-border dynamics, influenced by China's rapid growth. Key challenges for both local and multinational companies are identified, alongside strategies for adapting to these changes. The text outlines the characteristics of future successful Asian businesses and offers a framework for developing effective strategies in the post-crisis environment.