Vision Aids in America

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The book explores the evolution of the eyewear industry in America from 1900 to 2008, highlighting the growing demand for eyeglasses, sunglasses, and contacts. It delves into marketing strategies, sales practices, and industry regulations that have impacted consumers. Through a critical lens, the text reveals how corrective eyewear has transitioned from a basic necessity to a fashionable accessory and personal expression, showcasing the interplay between functionality and marketing in shaping consumer perceptions.