The Microanalysis of Political Communication

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Focusing on political communication, this analysis examines speeches and televised interviews in the UK from 1996 to 2000, alongside the last five general elections (1983-2001). It delves into the strategies employed during Annual Party Conferences, highlighting how rhetoric and media influence public perception and political outcomes. The study provides insights into the evolving landscape of political discourse and the role of televised media in shaping electoral dynamics.