Studying Audiences

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Focusing on cultural studies, this book critically examines the evolution of television audience research through ethnographic methods. Virginia Nightingale analyzes five pivotal projects that shaped the field, highlighting influential works by Charlotte Brunsdon, David Morley, Ien Ang, and David Buckingham. These studies explore how "ordinary people" engage with television, reflecting broader societal impacts. The text serves as a comprehensive evaluation of the origins and successes of the "cultural studies audience experiment," marking a significant phase in understanding media consumption.