"So funny, it hurts". Cringe Comedy and Performances of Discomfort

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Focusing on the rise of cringe comedy, this thesis explores its unique ability to evoke vicarious embarrassment through a faux-realist aesthetic. Emerging prominently since the early 2000s, this genre diverges from traditional sitcoms by extending moments of social discomfort. The author integrates various theoretical frameworks from humor research, sociology, and cultural studies to contextualize cringe comedy within late capitalism, emphasizing its ties to hyperflexibility and the blurred boundaries between work and leisure.