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Více o knize
Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.
Nákup knihy
Total Relationship Marketing, Evert Gummesson
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Total Relationship Marketing
- Jazyk
- anglicky
- Autoři
- Evert Gummesson
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 396
- ISBN13
- 9781138168930
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.