Knihu momentálně nemáme skladem
Více o knize
Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.
Nákup knihy
The Brand Glossary, Interbrand
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Brand Glossary
- Jazyk
- anglicky
- Autoři
- Interbrand
- Vydavatel
- Springer Nature Singapore
- Rok vydání
- 2006
- Vazba
- měkká
- Počet stran
- 141
- ISBN13
- 9781403998095
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.