Přes Balíkovnu doručujeme za 49 Kč

Knihobot
Knihu momentálně nemáme skladem

The Emotional Shopper

Assessing the Effectiveness of Retail Therapy

Autoři

94 stránek

Více o knize

Exploring the effectiveness of retail therapy, this book reviews existing literature on shopping behavior and emotions through a comprehensive tripartite approach. It evaluates retail therapy from motivational, behavioral, and emotional perspectives, highlighting shopping as a hedonic experience that evokes various emotions. The author investigates the presence or absence of specific emotions during shopping, providing insights into how these feelings influence consumer behavior.

Parametry

ISBN
9781601989147
Nakladatelství
Now Publishers Inc

Kategorie

Varianta knihy

2015, měkká

Nákup knihy

Jakmile ji vyčmucháme, pošleme vám e-mail.