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Více o knize
The book delves into the evolution of marketing targeted at men, examining how branding and marketing strategies have adapted to appeal to the male consumer across various sectors, including technology and fashion. It highlights the unique characteristics of the male market and the innovative approaches used by brands to engage this demographic effectively.
Nákup knihy
Branded Male, Mark Tungate
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Branded Male
- Podtitul
- Marketing to Men
- Jazyk
- anglicky
- Autoři
- Mark Tungate
- Vydavatel
- Kogan Page
- Rok vydání
- 2008
- Vazba
- pevná
- Počet stran
- 242
- ISBN13
- 9780749450113
- Kategorie
- Stará reklama, Podnikání a ekonomie
- Anotace
- The book delves into the evolution of marketing targeted at men, examining how branding and marketing strategies have adapted to appeal to the male consumer across various sectors, including technology and fashion. It highlights the unique characteristics of the male market and the innovative approaches used by brands to engage this demographic effectively.