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Více o knize
In a competitive business environment, graphic design has evolved into a crucial strategic asset for corporations. This book explores the shifting role of in-house designers, emphasizing their responsibility to deliver effective solutions that address real-world business challenges. It offers practical insights and strategies for managing corporate design, equipping designers to meet the growing expectations and demands of their organizations.
Nákup knihy
Managing Corporate Design: Best Practices for In-House Graphic Design Departments, Peter L. Phillips
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Managing Corporate Design: Best Practices for In-House Graphic Design Departments
- Jazyk
- anglicky
- Autoři
- Peter L. Phillips
- Vydavatel
- Allworth
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 224
- ISBN13
- 9781621534594
- Kategorie
- Podnikání a ekonomie, Motivace a seberozvoj
- Anotace
- In a competitive business environment, graphic design has evolved into a crucial strategic asset for corporations. This book explores the shifting role of in-house designers, emphasizing their responsibility to deliver effective solutions that address real-world business challenges. It offers practical insights and strategies for managing corporate design, equipping designers to meet the growing expectations and demands of their organizations.