The advantages and disadvantages of relationship management

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This bachelor thesis explores the intersection of offline and online marketing strategies, emphasizing their relevance in contemporary business economics. Conducted at Maastricht University, it presents a detailed analysis of marketing techniques and their effectiveness in various contexts. The work aims to provide insights into how businesses can integrate both approaches to enhance their overall marketing efforts. The research contributes to the understanding of marketing dynamics in a digital age, highlighting the importance of adapting to changing consumer behaviors.