Connected Car: an Opportunity to Engage with Customers

The automotive industry is undergoing a significant transformation due to the integration of internet connectivity in vehicles. Traditionally a closed sector, it now faces challenges from advancements in consumer electronics and the entry of tech giants like Google and Apple. As automotive manufacturers adapt to these changes, strategic alliances with communication and telematics companies are emerging. This shift is redefining competition and paving the way for the Connected Car, which will fundamentally alter customer experiences and expectations.