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Více o knize
Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.
Nákup knihy
Marketing Research, Alan Wilson
- Jazyk
- Rok vydání
- 2018
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Research
- Podtitul
- Delivering Customer Insight
- Jazyk
- anglicky
- Autoři
- Alan Wilson
- Vydavatel
- Bloomsbury Publishing PLC
- Rok vydání
- 2018
- Vazba
- měkká
- Počet stran
- 408
- ISBN13
- 9781352001112
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.